Blogging is an essential tool for attracting the right visitors to your website, as any experienced inbound marketer knows. In the event that you've been blogging for a while, you may have considered best guest post services as an option.
Also, if you've been debating whether or not you should, we're here to tell you that you should.
What does it mean to do a guest post on someone else's blog?
In guest blogging, content is written for another company's website and then posted there as a guest. Guest bloggers typically contribute to other blogs in their industry for a variety of reasons, including the following:
- Increase the volume of traffic to their website
- Increase the authority of their domain by linking to other high-authority domains.
- Boost the credibility and awareness of their brand, and
- Connect with others in their field to learn from and be inspired by their experiences.
Guest blogging almost always has advantages for both the guest blogger and the website hosting the guest content. You should think about featuring posts from other bloggers on your own website when joining the guest blogging bandwagon because it's a two-way street.
What Are the 42networks Benefits of Guest Blogging for Your Company?
For any business, best guest post services has numerous advantages. By contributing your knowledge to other companies' websites, you can establish yourself as a thought leader in your industry, network with other thought leaders, and reach a whole new market.
Including guest posts on your blog will allow you to reach a wider audience with new ideas and perspectives. When it comes to routine and boredom, we're all to blame. That's why including guest posts is a great way to keep your audience interested while also promoting your blog to your guest bloggers' personal networks.
Some blogs, such as OpenView, rely heavily on content sourced from other industry titans for the majority of their posts. No matter how busy your team is, guest bloggers can help you keep your blog fresh by posting at regular intervals instead of requiring a lot of extra time and effort from your team.
What Is The Best Way To Begin Guest Posting?
Prepare yourself before you start guest blogging by knowing what you hope to gain from the experience before you start writing. Identify non-competitor companies' industry blogs where you can offer real insight to the audience.
42networks a good place to start is by guest blogging for your business partners. As part of our co-marketing strategy, we write guest blogs for our partners at New Breed. Additionally, we use guest blogging to build relationships with businesses with whom we hope to work in the future.
Whatever the case may be, thorough research is critical to a successful guest blogging campaign.
There's no denying that spam is a major problem on the internet today. It's your responsibility to ensure that you don't publish spammy content on your own blog or on other blogs of this type.
Look for writers who are experts in your field, in your market, and who come from reputable companies or backgrounds. Your personas will want to know if you agree with what they have to say, so make sure you do. Guest blogging can have an immediate and negative impact on your company if the content doesn't match your personas or brand voice.
Before offering to guest blog or vice versa, keep an eye out for the following:
- What kind of readership does this blog or blogger have? Is there a sizable number of people reading, commenting, and otherwise engaging with the content?
- Do they regularly share their blog posts on Facebook or Twitter?
- If so, do they have a high domain authority, which would boost my own SEO position?
- Can we work together because our fields of expertise and experience are complementary?
When looking for best guest post services to publish on, try using a relevant industry keyword + "guest post" or "write for us" in your search. Google: inbound marketing, for instance, if you wanted to write about it
- Guest post on inbound marketing
- Guidelines for guest posts in inbound marketing
- Guest posting needed for inbound marketing strategy
- Write for us on inbound marketing
- Submitting a guest post for inbound marketing
... and so on and so forth. This will assist you in locating industry blogs that are both interested in your topic and currently accepting guest posts.
Do Guest Posts Affect SEO?
The short answer is: 42networks guest blogging can be a great tool for building your domain authority and moving up in SEO rankings as long as you're careful and considerate when creating high-value guest blogs for legitimate websites.
Many have, however, questioned whether or not guest blogging will harm their business. It's understandable why. For link-building and SEO purposes, many marketers are opting out of using "spam bloggers" because of the risk of bribing blog owners into letting them post low-quality content.
SEO-boosting guest blogging strategies boil down to educating readers with high-quality content rather than just using low-quality content as an anchor text for backlinks to your site.
To sum it up, best guest post services is a great way to improve your site's ranking as long as your content is of high quality According to Google, if other websites link to your blog, then your blog's content must be relevant and engaging. The more people who share your blog, like it, or link to it, the higher it rises in Google's PageRank, which means it's more likely to appear first when someone searches for a related topic.
It's important to remember that Google PageRank is nothing more than an algorithm. Stuff your guest posts with links and keywords to move up the rankings, but don't expect to get any new high-quality traffic or be seen as an authority in your field if this strategy is used.
What Makes a Guest Post of Superior Quality?
Think of best guest post services as a value-add for your audience, not an advertisement, when writing a high-quality guest blog.
Any inbound content, including guest blogs, should have the goal of educating your reader, not of promoting your own brand or business. As long as the subject pertains to your product or service, including it in your blog is fine. However, there's a big difference between trying to sell yourself and actually providing value to your audience.
42networks create genuine relationships with other bloggers or businesses by writing guest blogs to establish yourself as an authority figure in your field, introducing your name to a new audience, and introducing yourself.
To help you improve your guest blogging strategy, here are a few additional quick tips:
- Create a bio for your book that is easy to read and understand. When it comes to including links back to your website in blog posts, some companies let you, but others don't or they keep changing the links. In other words, your bio is probably your guest post's only opportunity to link back to your own website.
- A relevant internal link to a previous blog post from the company should be included in your guest post. They'll be grateful for the time and effort you put in, and you'll be increasing their own authority and traffic as a result.
- Use a call-to-action at the end of each post to encourage readers to leave comments. You should keep in mind that the greater the number of people who comment and share your post, the higher it will rank in search engine results.
- Use your own social media networks to spread the word about your guest blog post. As a bonus, this will drive more traffic to your guest blogger's website and help promote their products or services. By now, sharing your content should be second nature to you. It's also a nice way to express your gratitude for your guest post being published on another site. The team behind Solitaired, a website dedicated to classic video games, goes above and beyond with their guest post promotion. They actively market and drive links to high-quality solitaire or game-related content they post on other sites. It's a win-win situation for both the publisher and the linker.
- Analyze the traffic generated by your guest post using Google Analytics. As a result, you'll have a better idea of what topics interest your audience and what strategies are working for your company.
If you follow these pointers, you'll be less likely to submit or accept spammy content and more likely to get the most out of guest blogging. Follow 42networks suggestions and only associate your company blog and posts with well-respected marketers to improve your SEO rankings, increase your brand's credibility, and reach new audiences in your industry.
As always, keep creating remarkable and consistent content.